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Brazil Fast Food Corp.
Brief Company Description
The company through its wholly-owned subsidiary BOBS.OB, Venbo Com. Alim. Ltda, a Brazilian limited liability company which conducts business under the trade name "Bob's", owns and, directly and through franchisees, operates the second largest chain of hamburger fast food restaurants in Brazil.
Each of our restaurants serves generally uniform menu featuring hamburgers, French fries, soft drinks and juices, cold sandwiches, desserts and milkshakes. Selected restaurants also serve coffee and/or beer. We are particularly known for our milkshakes and the special spicing of our hamburgers.
For the past several years, we have been the exclusive provider of hamburgers and related items at three of Brazil's largest special events - Carnival, Formula One Automobile Racing Championship and the Motorcycle Grand Prix. In addition, our food products are sold at other special events throughout Brazil, including boat fairs, automobile fairs and State rodeos.
Based on several articles, which have appeared in independent Brazilian newspapers and periodicals, we believe that McDonald's and we are the market leaders in the hamburger fast food business in Brazil. Statistical data drawn from these articles indicate that our share of the fast food hamburger chain market is approximated 12%, 11% and 11.2% during the years ended December 31, 1999, 1998 and 1997, respectively. McDonald's, which ended 2000 with approximately 920 outlets including 465 kiosks, accounted for substantially all of the balance of this market.
Our competitive position is enhanced by our use of fresh ground beef and special flavorings, made-to-order operations, comparatively diverse menu, use of promotional products, wide choice of condiments, atmosphere and decor of our restaurants and our relatively long history in Brazil. We believe that the use of moveable trailers and kiosks, which are not utilized by our competitors, affords us a competitive advantage over them. We also believe that, as a Brazilian-based company, we have the advantage over our American competitors of being able to readily understand and respond to local consumer preferences.
IR Contact
Name: Adalmir Valladao
Phone: 55-21-2598-5715
Email: avaladao@bobs.com.br
Company Address
CEO: Peter van Voorst Vader
Company Phone: 55-21-2598-5701
WebSite: www.bobs.com.br
Recent Press Releases
RagingBull Message board for Bobs.ob
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