The investor relations, or IR, role, in a publicly traded company is especially important. The investor relations role serves the CEO in many capacities. We will attempt to take a look at those roles. The roles a good investor relations professional, or team, will play are; communicate with investors, generate leads, and create awareness.
The investor relations professional, or team, should have extensive experience in handling both incoming, and out bound communication with current, and potential investors. Next, they should have a network of lead generation sources which will assist a CEO with reaching their goals. Lastly, they must be able to create awareness. Without awareness companies fail to reach their full market potential, and investors suffer.
If you are seeking a good investor relations professional, give us a call. We have worked with several good, and bad professionals in the past, and we will provide a good referral.